A growing med spa group had 8,400 lapsed patients sitting untouched in their CRM after years of paid acquisition. We reactivated the full dormant segment with a personalized SMS + email win-back sequence and a limited-time offer.
- Dormant list contacted
- 0 / mo8,400
- Appointments booked
- —131
- Reactivation rate
- —16.4%
- Ad spend
- $6k+/mo$0
“We were about to spend more on ads. Instead Reheat pulled nearly sixty grand out of a list we already owned. The calendar just… filled up.”